I have analysed an article from NME magazine on "The Teenagers". The language use and tone are very important in showing the target audience in this magazine. Firstly, the article uses very sexual language, which helps to connote the kind of audience that they are targeting at, and also fits with the theme of the other article on the spread-a band with "filthy tunes". This kind of language is very ordinary and colloquial, and gives the article a friendly, relaxed tone, as this is how people would talk in everyday life. This shows the reader that the article is not a particularly serious, in depth one. The article as a whole uses very relaxed, everyday language, to make the reader feel at home. Another part of the spread with sexual connotations is: "the bands stroking our undercarriage and giving us a warm feeling this week". This helps to show that the magazine has an older audience, and is not based at 13 year olds and younger teenagers. Also, there is a caption saying "need to know". This kind of language is used in the article to entice you into reading it, and showing it is important to understanding the article a bit more. Finally, where there is a quote from the band in the middle of the page. Casual language is used in this. This is used to help show the reader that the people in the band are just ordinary people, and the quote also helps to show that they relate to teenagers and people who aren't their own age-"Of course we're a sexual band. We're The Teenagers and that's all they think about".
Five images are used in this double page spread, and they definitely dominate the article, which has a limited amount of text. This is because images make the page more interesting, and help to show a bit more of what the article is about. There is one main image on the page and a smaller image, which shows the band in the main interview. This image creates a certain mise-en-scene, and again helps to suggest the target audience of the article. It shows the band lying casually on a sofa, and they are all in very relaxed positions. This helps to suggest that the band are just everyday people, and are not upper class or snobby. The clothes the band are wearing are all black, which helps to suggest the genre of their music. Also, they are all wearing fairly fashionable clothes, and this will interest readers as it is showing them fashions of the time. The members of the band are wearing fake glasses, which make them look stereotypically "nerdy". This helps to suggest to readers that they are just ordinary people that you can relate to. The background in the photo looks quite upper class, however the photos on the wall contradict with this. There are very sexual images of women plastered all over the wall, and this again helps to suggest the sexual nature of their music. This kind of setting helps to show the target audience, as they may be able to relate to these kind of settings, especially if they are someone like a student at university. There are also three mini images on the spread of other bands. These relate to a side article on the spread called "Everyone's talking about". This mini-article gives reviews of up and coming bands that are not yet well known. The images show the bands in dirty, raw settings like council estates, and this helps to suggest the nature of their music and also the fact that anyone can read NME.
The article has used a pull quote from the band, and it is highlighted in a blue label, which makes it stand out from the rest of the article. The photographs on the spread do not really have captions, as the images themselves are pretty self explanatory, and do not need a caption. However, there is a caption for one of the images. The first paragraph of the article is not in bold, and this is maybe to stop people just reading one paragraph, and encourage them to read the whole article. However, the article does start with a drop capital of the first letter, "T", which helps to make the first word stand out on the page, and entice you into reading the article. The article in this double page spread has used a different colour scheme of black and blue, which provides a bit more interest to the magazine. Text boxes are used for important bits of information of the article, for example quotes, a fact file, and the contents page heading it comes under-"radar". A large separate text box has been used for the side article on the spread, to separate it from the main one.
Overall, the double page spread is very good at targeting its target audience both in its language use, and its easy layout. The target audience would like a clear layout on the page so they can find information easily.
Friday, 23 October 2009
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